Time to get agressive

11Mar08

Well, it’s that time of year again.

The snow outside is just starting to melt. The sun is shining. The birds are signing. And everywhere you look, there’s someone offering to help you start up a cleaning business.

Every year, thousands of new entrepreneurs are lured by the promises of instantly making $160,000 per year in an “easy “industry. As you know by now, this is all smoke and mirrors. Yes, you can make a lot of money, but you need to be devoted and professional.

If you’ve already got your own company, this can be rough. You’ve got lots of new guys entering the market. They’re all offering lower prices, and lower quality service.

Not only do the low prices take potential business away from you, but the low-quality service that many of these new guys offer will tend to make the entire cleaning and landscaping industry look bad.

With so many fly-by-nighters entering the field, it can seem tempting to join in and play their game.  But remember,you’re in this for the long haul. In the end, you’ll wind up making much more money if you position yourself as the top-tier in quality. Part of this means protecting your reputation by turning down some price-sensitive business. Customers will eventually come around once they realize that they get what they pay for.

Of course, you also need to promote yourself twice as hard. It may seem like you’re giving twice the effort for half the money. But once the dust clears, the seeds you plant today will begin to bear fruit.

So get out there. Cultivate a reputation, and fight hard. The new guys will eventuallydie off like they do every year.

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